Think big. Start small. Scale fast.

Steve Dennis
1 min readApr 13, 2022

Will the Metaverse radically transform your business over the next few years?

Is the answer to your increasingly fragile customer relevance to move from being less format-centric to thinking about your operating system as more of a platform?

Would a radical redefinition of the purpose of your physical assets unleash a whole new world of growth potential?

The answers to all the above questions land somewhere between “maybe” and “probably.”

But here’s the thing: you don’t need all the answers right now. Not even close.

What you need is a wider aperture, a willingness to experiment and the foundation to act boldly when the moment strikes. Mostly you need a commitment to either get started or to let it go-at least for now.

Rumination and half measures get us nowhere.

A few years ago I shared a conference keynote stage with innovation expert Jim Carroll. He extolled the audience of retailers to “Think big. Start small. Scale fast.” A couple of weeks ago I was reminded of his words when a speaker at Shoptalk extolled his advice.

True then, true now.

The real question is what are you waiting for?

Originally published at



Steve Dennis

Keynote speaker & strategic advisor on retail innovation. Top 10 retail influencer. Senior Forbes contributor. Best selling author of “Remarkable Retail.”