Fail better

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”

– Samuel Beckett

It seems for many individuals and organizations it’s really “feel better.”

Don’t rock the boat. Don’t make waves. Don’t call attention to yourself. And certainly don’t put yourself in a position where you might be seen as making a mistake.

That’s comfortable. That feels good. Until it doesn’t any more.

Until you realize you no longer understand what your customers really want. Until you realize the competition is pulling ahead. Until you realize you haven’t innovated on anything meaningful in years. Until you realize you did not even try.

Leadership requires taking chances. Leadership requires failing. In fact, it requires failing faster than the other guy and learning and evolving.

Don’t be afraid to fail. Fail better.

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Originally published at ifiweretodietomorrow.com on September 13, 2016.

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Keynote speaker & strategic advisor on retail innovation. Top 10 retail influencer. Senior Forbes contributor. Best selling author of “Remarkable Retail.”

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Steve Dennis

Steve Dennis

Keynote speaker & strategic advisor on retail innovation. Top 10 retail influencer. Senior Forbes contributor. Best selling author of “Remarkable Retail.”