Always. Be. Testing.
Will the Metaverse completely transform your company? Hard to say.
Would the response rates — and ultimately the profitable enrollment — of your prospective high value customers be improved through increased personalization? Perhaps.
Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be.
In a VUCA world, few things are certain.
But here’s the thing: remarkable retailers aren’t successful because they have some unique ability to see the future. They are successful because they try more things. Because they embrace a culture of experimentation. Because they realize, as Seth reminds us, that if failure is not an option, then neither is success.
Remarkable brands aren’t always right. But they do follow ABT.
A-Always.
B-Be.
T-Testing.
Originally published at https://www.linkedin.com.
