As I finished writing the second edition of my new book late last year, the predominant retail narrative was the so-called great acceleration of all things e-commerce. More recently, ebullient stories portend the resurrection of the mall and suggest that department stores are back (narrator’s voice: “Let’s not confuse better with good”). Unfortunately, much like the years-long fascination with the “retail apocalypse” and just about all things omni-channel, there is some truthiness in all this, but not much that provides tangible strategic guidance .

What the COVID crisis accelerated profoundly — and what I would argue demands a dramatic re-think…

Steve Dennis

Keynote speaker & strategic advisor on retail innovation. Top 10 retail influencer. Senior Forbes contributor. Best selling author of “Remarkable Retail.”

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